Track record

  • Developed TCO-model (Total Cost of Ownership) for different packaging companies integrating the total supply chain
  • Defined business plan for several packaging companies entering new market segments
  • Defined a business strategy and created three different value propositions and this cross category for an ingredient company entering the functional food arena.
  • Defined a Ready-to-Drink concept for a multinational company for the Chinese market and translated the concept into its technical parameters (product, packaging, ingredients, processing and partners)
  • Defined business opportunities for a new health ingredient in terms of brand benefits, claims, products, and category management for a FMCG company
  • Defined several sales roadmaps for prospecting purposes for packaging and ingredient suppliers
  • Actively prospected end-users (Germany, France, Italy and Spain), retail (hard discount) and co-developers (machine suppliers and converters) for the development and launch of a new packaging concept on request of a global raw material packaging supplier
  • Pioneered the introduction of PET in European dairies
  • Defined an innovation project for a multinational packaging company integrating the total added value chain: BtBtC (Business to Business to Consumer)
  • Benchmarked a blue chip luxury coffee brand in terms of key consumer benefits, business model and value chain management for a global food company